First things first: advanced SEO is defined as any set of SEO strategies that need higher expertise or technical know-how. As the word implies,it is comprised of different technical concepts that require greater knowledge on Google’s algorithm. It may vary from one practitioner to another,but to give you a clearer picture,advanced SEO is NOT something that you can master in your first few months in the industry.
Going beyond the basics
To further understand the concept of advanced SEO,it is wise to start exploring the techniques used by digital marketers. The search engine landscape,including the online world in general,is evolving by the hour. Thus,the changes it brings are a reflection of the scale of advancement SEO has to go along with.
Let’s start with the mobile-first indexing. Google has recently stated that it will index and rank the mobile version of websites first. What this means to website owners and marketers is that they must prioritize their mobile sites because it is where the rankings will depend. This does not mean,however,that desktop versions should be left behind. It takes advanced skills to optimize a mobile version of a website. You have to improve its responsiveness and user-friendliness,not just thinking about the search engine bots but also the human users.
Leveraging Google’s CrUX report is another task that requires advanced SEO. One of the biggest changes in the recent years is the switch to Real User Measurements (RUMs) based on CrUX data. SEO experts find the use of “field data” more challenging as the optimization process will be harder. This is just one aspect where advanced SEO skills are very much needed.
Meanwhile,videos are rapidly becoming the apple of the eye in the online world. While this area sounds like the domain of content specialists,advanced SEO skills are still important here because each video has to be properly optimized. Everything from short brand clips and product demos to longer informational and instructional videos as well as live broadcasts require knowledge on metadata,keyword matching,keyword tags,and video sitemaps.
Knowledge on advanced SEO cannot be learned from any short guides out there. Good thing,there are many advanced SEO training in Hong Kong that offer comprehensive lessons on these complicated matters. As a friendly advice,use these courses to become a competent SEO expert that the industry needs now.
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